Principal Tower, Shoreditch, EC2A

Located at 115 Worship Street in London's EC2A district, is a distinguished 50-storey residential skyscraper completed in 2019. Designed by the renowned architectural firm Foster + Partners, it stands as their first fully designed residential tower in London, both inside and out. The building's sleek, modern aesthetic contributes significantly to the city's iconic skyline, offering residents panoramic views of London.

Principal Tower is situated within Principal Place, destined to be a primary public space for this vibrant area. Principal Place is a true mixed-use destination, home to the 600,000 sq. ft. Amazon headquarters building as well as 28,000 sq. ft of retail space. Pleasing gourmet eateries, cafes and lively bars will complete the picture. A half-acre piazza will be a lively space with cultural events being hosted throughout the year.

The apartments within Principal Tower are meticulously crafted to exude luxury and sophistication. Open-plan living areas feature high ceilings and floor-to-ceiling windows, allowing for abundant natural light and stunning city vistas. The fully equipped kitchens boast high-quality integrated appliances and stone worktops, ideal for both cooking and entertaining. Bedrooms are designed with built-in storage solutions, while bathrooms showcase sleek, modern fixtures and fittings, including bespoke marble bath surrounds and vanity units.

Principal Tower's interiors are meticulously crafted to exude elegance and sophistication. The design incorporates pale wood floors and white marble surfaces, complemented by luxurious bronze detailing, creating a harmonious blend of materials that reflect both the classic charm of London's financial district and the creative, industrial spirit of Shoreditch. This thoughtful selection of materials not only enhances the aesthetic appeal but also ensures durability and timelessness.

The attention to detail extends to bespoke elements within the apartments. Notably, the master bathrooms feature custom-designed marble bath surrounds and vanity units crafted from polished 'Grey Marquina' marble, contrasted with 'Light Bleu de Savoie' marble adorning the walls and floors, offering a luxurious and serene atmosphere. Additionally, many handcrafted components have been sourced locally from Shoreditch designers and manufacturers, infusing each residence with unique character and supporting local artisans. This commitment to quality and local craftsmanship underscores Principal Tower's status as a premier residential development in London.

Situated on the border of the City of London and Shoreditch, Principal Tower provides residents with a unique blend of experiences. The City offers a wealth of cultural and culinary attractions, while Shoreditch is known for its vibrant arts scene and trendy atmosphere. This prime location ensures that residents have easy access to a diverse array of amenities and entertainment options.

The development is a mere five-minute walk from Liverpool Street Station, a major transport hub offering access to multiple Underground lines—including the Central, Circle, Hammersmith & City, and Metropolitan lines—as well as National Rail services. Additionally, Shoreditch High Street Station is within close reach, providing Overground services that link to areas like Dalston, Highbury & Islington, and Canada Water. The vicinity is also well served by numerous bus routes, enhancing connectivity to various parts of London. For cyclists, dedicated lanes and nearby Cycle Superhighways offer convenient and eco-friendly travel options. This proximity ensures efficient commutes to key destinations such as Canary Wharf, the West End, Heathrow & London City airports.