Wood Lane, London, W12

Now available: The Ariel at Television Centre, an exclusive collection of studio to three-bedroom apartments located in the development's sole tower building. Designed by the prestigious Stirling Prize-winning architects AHMM, The Ariel showcases an elegantly designed exterior, meticulously detailed interiors by the acclaimed MSMR Architects, and sophisticated amenity spaces curated by interior designer Tatjana von Stein. Rising 23 storeys high, the building offers unparalleled, uninterrupted city views, thanks to its strategic placement ensuring no future constructions will obstruct the panorama.

The architecture of The Ariel, defined by a graceful curvature, epitomizes modern living in West London. It stands as a beacon, offering residents an unbroken vista across the urban landscape, ensuring that every sunrise and sunset remains unspoiled. Inside, the design philosophy embraces contrasts—where comfort intersects with contemporary chic, and light dances with shadows. Each space is a testament to MSMR Architects' attention to detail, blending bold design elements with timeless aesthetics to create an environment where daily life and remarkable moments exist in harmony.

Residents begin their day greeted by vistas of the iconic grade-II listed Television Centre complex or the vibrant streets of London. Large windows and private balconies invite the city inside, offering spaces that breathe freshness and tranquillity above the city buzz. The living areas are conceived to foster a fluid living experience, with open, interconnected spaces that encourage a natural flow of life and interaction.

The residences feature Italian kitchens equipped with Siemens appliances, combined heating and cooling systems, and Lutron smart lighting, ensuring functionality without compromising on style. Bathrooms are adorned with terrazzo-tiled vanities, complementing the engineered timber flooring and brushed nickel hardware throughout, creating a serene and cohesive aesthetic.

The lobby of The Ariel, designed as a versatile space for meetings, relaxation, and co-working, sets the tone for the entire building. It leads into living quarters that seamlessly marry historic design elements with modern functionality. The Wellness Suite offers a sanctuary for health and relaxation, including a fully equipped gym, a yoga and Pilates studio, and a wellness lounge that extends into a serene treatment room.

Social connectivity continues on the eighth floor, where a Bar and Lounge and a private dining area with a dedicated bar offer spaces for social gatherings, intimate dinners, or peaceful contemplation, all while enjoying views of the landscaped roof terrace. The social vibrancy extends to the rooftop, where residents can enjoy the south-facing terrace for gatherings or quiet reflection, enhanced by the panoramic views of the city.

For movie enthusiasts, the intimate 16-seat cinema at the nearby Scenery House offers a plush, private viewing experience. Residents also enjoy access to a Soho House-managed gym under the Helios building, which includes a diverse range of fitness classes, a juice bar, and relaxing wellness facilities like a lap pool, hammam, sauna, and steam rooms.

Nestled in the heart of White City, Television Centre is surrounded by West London’s rich cultural tapestry. From the bohemian streets of Notting Hill to the lush expanses of Holland Park, the area is a hub for foodies, nature lovers, and culture enthusiasts alike. This vibrant community offers an array of experiences, from local exhibitions and antique shopping to dining and socializing in an area known for its creative spirit and historical charm.